With precise preparation, hurdles in cold calling can be easily overcome. In this proven bestseller, you will learn the right mindset to approach new customer acquisition confidently, the preparations you need to make before a phone contact, and how to actively influence the conversation to secure a qualified sales appointment. The numerous examples of phrases for starting conversations and handling objections are particularly useful, allowing for customization to fit your personal acquisition routine. Additionally, you will discover how to successfully navigate the unique challenges of social media and phone parties. With this book, Fink presents a practical guide for effective appointment setting in sales, making it ideal for all sales newcomers and a great refresher for professionals.