A fundamental introduction to experience-activating practice consulting: concept, areas of application, case studies. Beyond traditional behavioral training, an alternative way of learning social competence is presented here. Personal self-experience and the emergence of solutions from the group process are at the center of attention. Seminars often remain ineffective when a behavior is practiced that seems favorable from a training perspective but does not align with the individual participant. How can this be prevented? Schulz von Thun illustrates that this can be avoided when the individual participant is at the center with their personal concerns. Using twenty case studies from seminar practice, he thoroughly explains the chosen approaches. The reader is gradually introduced to the principles, backgrounds, and methods of experience-activating practice.