Beautiful television, is that even possible? A significant part of our lives takes place in front of the television. It could be exciting and entertaining – but doesn’t culture happen at a more adventurous hour, and is entertainment not increasingly serving to exorcise the mind? "People would enjoy it if it were good," remarked a once-famous comedian melancholically as he turned off his television. For four years, Iso Camartin was the head of the culture department at Swiss television DRS and was able to observe the television operation up close. Camartin is not satisfied with Hans Magnus Enzensberger's sober insight that television is the "zero medium par excellence." With numerous examples from literature, philosophy, and music, he points to content that could make television "as rewarding as reading Dante." Only.