Service providers in the education sector must address the increasing demands of their clients by engaging with the latest findings in quality development. This guide demonstrates how service offerings in the education sector can be prepared in accordance with DIN EN ISO 9001, DVWO, AZAV, and DIN ISO 29990 standards. The guide supports educational service providers with concrete tools and advice for designing offers, acquisition, and training. It includes easily understandable process descriptions, diagrams, tips for trainers, and useful checklists. Users will find the know-how for generating and implementing quality standards in teaching and learning processes. The third edition takes into account all changes resulting from the revision of DIN EN ISO 9001:2015 and the new recommendations from AZAV. The section "Dealing with Opportunities" is also included.