Three experienced trade journalists present innovative, contemporary, and creatively implemented Advent displays from leading flower shops. The book features 15 Advent displays from flower shops in Denmark, Switzerland, and Germany. 500 images capture the various conceptual approaches, floral creations, and technical implementations. Informative texts provide background information on the shops, the different designs, and methodologies. Practical tips and advice on diverse prize awards, eye-catching elements to encourage purchases, as well as quick and creative presentations for additional products complement the book "Workbook - Floral Advent Displays." It serves as a helpful resource, source of inspiration, and a must-have guide for any entrepreneur in the green industry planning their next Advent display.