Why does the crunch of a cookie have more influence on purchasing decisions than consumers realize? Because most purchasing decisions are based on unconscious programs. "Brain View" explains the rules by which these programs operate in the customer's brain. Get to know your customers from a new perspective and discover new ways to achieve more effective marketing for products and services. Content includes: How purchasing decisions are really made in the brain, brain-friendly retail spaces, how strong brands are formed in the brain and how they work, practical examples for implementation in marketing and sales, updates based on the latest findings in brain research, new: When new technology meets the old brain (Digital Brain).