Please note that the content of this book mainly consists of articles available from Wikipedia or other free online sources. Advertainment is a relatively new form of advertising medium that blurs the conventional distinctions between advertising and entertainment. Branded content is essentially a fusion of the two into a product intended to be distributed as entertainment content, but with a strong brand quality. Advertainment is typically fully funded by a brand or company, as opposed to traditional forms of entertainment content, which are usually funded by a film studio or a group of producers. However, it can be argued that this is merely a new name for the same type of marketing that soap manufacturers introduced in the early days of radio and television with soap operas.