Winter sports have been part of the image of the mountains for over a hundred years. Skiing, in particular, became trendy among the rich and famous during the Roaring Twenties. It was about both athletic competition and social exclusivity. Since then, winter sports resorts have promoted themselves with artistically designed posters. For top destinations in the Alps like St. Moritz, Chamonix, and Gröden, as well as dream locations like Vail and Whistler in the Rocky Mountains, artists captured the ideal vision of a winter holiday with pencil and ink, in a naturalistic style, Art Deco, or New Objectivity. This collection documents the development through various themes and presents the most beautiful and extraordinary posters of this era.