With this book, you can compile all relevant information about a project, investment, or product development into a clear business case. It helps you persuade decision-makers through logical arguments and compelling data to get the green light. Matthias Siebold also explains how to quickly respond to requests for improvements and develop alternatives. Contents: The benefits of a business case, a guide to building a professional business case, strategic project overview: identifying opportunities and risks, calculating revenue models: setting the framework for realization. New in the 2nd edition: updated examples, business cases for sustainability.