Europe, with its diverse and specific cultural standards, is economically one of the largest trading partners in the world. Many international companies are already active on European soil or wish to establish a presence in this market. The associated demands for personal intercultural competencies have increased significantly and continue to grow. This book is tailored to the business reality of international professionals and executives. It provides current recommendations for action and highlights the changes and backgrounds of intercultural behavior on the European stage. Through numerous and intensive expert interviews, readers can benefit from the experiences of high-ranking business professionals in the third, revised edition. It presents the etiquette with Germany's most important trading partner: France.