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Business for Punks

English, James Watt, 2016
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Product details

BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic, irreverent, and passionate. Don't waste your time on traditional business plans. Forget sales and ignore advice. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for its beers, bars, and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalyzed the craft beer revolution, rewritten the record books, and inadvertently forged a whole new approach to business. In "Business for Punks," BrewDog co-founder James Watt captures the essence of this success. From finances—"chase down every cent, pimp every pound"—to marketing—"lead with the crusade, not the product"—this is an anarchic, indispensable guide to thriving on your own terms.

Key specifications

Subtopic
Business Administration
Language
English
Author
James Watt
Year
2016
Number of pages
251
Book cover
Paperback

General information

Item number
7721366
Publisher
Penguin Random House
Category
Reference books
Manufacturer No.
9780241290118
Release date
24.11.2016

Book properties

Subtopic
Business Administration
Language
English
Author
James Watt
Year
2016
Number of pages
251
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,16 kg
Climate contribution
EUR 0,12

Product dimensions

Height
198 mm
Width
129 mm
Weight
207 g

Legal Notice

Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
1 additional offer
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  • 43.Econ
    0,1 %
  • 43.Hogrefe
    0,1 %
  • 43.Penguin Random House
    0,1 %
  • 43.Piper
    0,1 %
  • 43.Suhrkamp
    0,1 %

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Return rate

How often is a product of this brand in the «Reference books» category returned?

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  • 56.HarperCollins
    1,1 %
  • 56.Orell Füssli
    1,1 %
  • 56.Penguin Random House
    1,1 %
  • 56.Springer
    1,1 %
  • 60.An der Ruhr
    1,2 %
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