From practice - for practice! The short, compact, and informative articles will provide both newcomers and seasoned veterans in the Asian business scene with many enlightening moments. How can you negotiate confidently from the very beginning? What should you consider in marketing or sales? What are the reasons behind the behavior of your business partners? You will find know-how and know-why: well-founded background information helps you understand how your Asian partners think. Your sense of humor will also be engaged. Facts, expert interviews, amusing anecdotes, and curiosities - a handy companion at all levels of doing business in Asia.