Business Intelligence Strategy in Big Data Analytics: A General Management Perspective explains how to deliver competitive advantages and substantial economic benefits by overcoming commonly encountered barriers to success. It includes lessons learned from leading companies that provide practical ideas for how to use the many different forms of BI to meet key business objectives. Further, it clarifies how BI initiatives are really business initiatives that require business units to change how they use information and analysis to drive and improve business results, particularly profits. Business intelligence (BI) and business analytics are like a Swiss army knife—they can be used in many different ways to achieve many different business purposes. In working with leading companies in a wide range of industries to help them formulate and execute BI strategies.