This book demonstrates how entrepreneurs can navigate the country's specific behavioral rules, negotiation strategies, workflows, and communication norms in Iran. Iran is the fastest-growing market in the Middle East and has traditionally been one of Germany's most important trading partners in the region—a country with enormous investment opportunities and currently a sought-after trading partner again. However, a thorough understanding of Persian business culture is essential for successful and sustainable positioning in this market. Michael Gorges has worked for several years in a leadership role at an Iranian company and knows the local conditions from firsthand experience. In his business guide, he addresses important topics such as etiquette, politeness, hospitality, and the role of Islam in everyday life, supported by numerous practical examples and background information.