In the future, customers and potential employees will use corporate culture as a criterion for deciding whether to purchase products and services or to work for a company—not the grand promises of brands and advertising. Intangible assets, such as lived values, culture, and the spirit that prevails within a company, determine its market value. But how do you bring spirit into your business? How do you calibrate your operational structures to ensure they are future-proof? How do you create a corporate culture that inspires? Ines Eulzer and Thomas Pütter present refreshingly pragmatic ways and opportunities to tackle the challenges of economic change and to position companies securely for the future. They provide impulses for a shift in perspective and inspire new ways of thinking that foster spirit and a positive atmosphere for change.