Employer branding, personnel leasing, digital natives – trends have become reality. A reality that comes with new challenges for leaders. When skilled professionals are hard to find, teams exist only temporarily, and workers are under more pressure than ever, managers must focus more on people and humanity. However, today’s leaders were never prepared for this! Leadership coach Maren Lehky knows the pressures faced by modern managers firsthand and shows how leaders can navigate and assert themselves in their new roles. Whether as digital conductors, brand ambassadors, or health managers – Maren Lehky's examples and recommendations provide the tools for a new generation of leaders.