The modern individual not only shapes their life but also their body. Never before has the perfection of outward appearance held such significance as it does today. The body has become a project and a construction site for self-optimization. In this desire for optimization, the search for individuality and freedom plays a major role. It is about distinguishing oneself from others, while also not standing out too much. There are many options available for working on one's own body. The modern person can shape their body themselves. However, this also means that they are responsible for it and will be held accountable for how they look. Thus, the individual is under pressure to be beautiful, to which they seemingly submit voluntarily. Beauty serves as a means to an end, allowing one to position themselves socially.