Compass in the methods jungle. How do you conduct a portfolio analysis? What is a balanced scorecard? When is scenario technique used? This compilation of the essential tools that everyone must know who determines a company's strategy or is responsible for individual business areas provides the answers. Thus, it has become an indispensable handbook for every business practitioner who needs a quick and competent explanation in a compact form. This fully updated new edition of the standard work has been supplemented with tools for war-gaming and customer value analysis, among others.