More and more, long-term strategy is proving to be the decisive competitive advantage for companies. Based on a detailed analysis of the company and its environment, a strategy process leads to the development of a vision and the formulation of long-term goals. Only in this way can all employees be focused on a common objective. Ultimately, continuous performance monitoring ensures that the focus on what is essential is not lost. In this how-to guide, the authors illustrate how a strategy process should unfold. In a unique format for the German-speaking world, they comprehensively and practically address the topic "How do I organize a strategy process in my company?" They provide a detailed description of the stages the strategy process should go through and what to consider at each stage.