Fundraising, the process of securing private funding, is essential for universities today. Outstanding achievements cannot be financed solely through government funds. However, there is often a lack of know-how for systematic fundraising. Marita Haibach explains step by step the path to successfully acquiring funding for university management and lecturers. This includes gathering arguments for sponsors and establishing a fundraising structure with an internal fundraising office, ongoing alumni work, and support associations. Concrete practical tips, from initiating contact to conducting conversations and maintaining relationships with sponsors, complete the volume.