Make your play! It doesn't matter if you are starting a business or running one that urgently needs to bring new products to market. You are always faced with a dilemma: What should you focus on? What game do you want to play? To help you figure this out, Marc Gruber and Sharon Tal have developed the Market Opportunity Navigator. It consists of three simple tools to help you find your perfect blue ocean - that is, a new, lucrative sales market. In the spirit of the business model books, you can visualize your ideas and choices with this book. And in the end, you'll make the most important decisions much more easily and write your own rules of the game.