"Characterization of Organizational Culture" is a specialized book that examines the culture within the organization of the Coordination for Research and Graduate Education at the Academic Extension of Paraguaná of the Universidad Pedagógica Experimental Libertador. The work offers a detailed analysis based on qualitative research, employing various data collection methods such as direct observation and semi-structured interviews. The author, Norbelis Del Valle Lacle Romero, presents the results of a descriptive and interpretative study aimed at identifying and analyzing the cultural dynamics within the organization. A key finding of the investigation is the identification of a revitalized organizational culture, with external factors recognized as critical variables requiring intervention. The book concludes with a recommendation for the development of a digital marketing plan for the university to address the identified challenges and further advance the organization.