The practical guide clearly explains, using concrete cases, how analogies can be utilized for forecasting and increasing the acceptance of new products and projects. The reader receives a step-by-step guide to applying the methods, complete with numerous tips and best-practice examples. The authors explain the individual steps of the method in an easily understandable way: First, the critical phenomena are identified. Analogical conclusions from selected comparison cases are transferred to the current case. These isomorphic mechanisms form the basis of a synoptic model, which is ultimately evaluated through a series of qualified expert interviews. The book is aimed at professionals in business development and innovation management, as well as practitioners in product development and marketing.