This book is a guide on how to structure and plan communication in a change project. It points out potential pitfalls and how to avoid them. It allows for learning from others who have managed change projects and recognized the importance of communication. The second edition shows how change communicators can better address the emotional states of those affected and collaborate with them in shaping the change. Change managers from various organizational areas share their experiences, and those affected describe how painful certain phases of the change process were for them. Future change communicators can draw conclusions from this and improve their planning.
Language | German |
topic | Economy & Law |
Subtopic | Business Administration |
Author | Gerhild Deutinger |
Number of pages | 184 |
Book cover | Paperback |
Year | 2017 |
Item number | 7127422 |
Publisher | Springer |
Category | Reference books |
Release date | 27.3.2017 |
Sales rank in Category Reference books | 6 of 92549 |
topic | Economy & Law |
Subtopic | Business Administration |
Language | German |
Author | Gerhild Deutinger |
Year | 2017 |
Number of pages | 184 |
Edition | 2 |
Book cover | Paperback |
Year | 2017 |
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