"Contagious" by Jonah Berger is a non-fiction book that explores the dynamics of word-of-mouth in the digital age. It provides in-depth insights into how products, ideas, and behaviors can become contagious. The book is written in English and was published in 2014. With a length of 256 pages, it addresses key topics in marketing and business. Its compact size of 19.8 cm in height and 13 cm in width makes it a handy companion for professionals and enthusiasts alike. Weighing 182 grams, it is also easy to carry. In this work, Berger analyzes various factors that contribute to certain content going viral and offers practical tips on how to implement these insights into one's own marketing strategy. "Contagious" is thus a valuable resource for anyone looking to understand how to capture attention and spark lasting conversations in today's digital landscape.