In the absence of comprehensive considerations of the content market, this work brings together the multifaceted and detailed individual analyses of other authors and places them in the problem-oriented context of developing a content strategy within a company. To this end, various perspectives on the product content are initially presented, followed by the development of variants that allow for an evaluation of these complex criteria from an economic standpoint. This conceptual approach is also reflected in the logical structure of the work, whereby general foundations from a macroeconomic perspective and very detailed specifics of the good content itself are introduced, which are then evaluated from practical business and technological perspectives.