To advance professionally and win over business partners for a project, one needs more than just a good idea. It is essential to specify it, outline the further development, and create a plan that clearly demonstrates how the project can be successfully realized. In short: one needs a concept that presents, structures, and visualizes the content while addressing potential objections. Office experts Barbara Kettl-Römer and Cordula Natusch show in this book how to develop a viable concept from an idea and present it so confidently that your audience will only want one thing: to implement your concept!.