Successful corporate management requires both a future-oriented strategic direction and an operational implementation of these goals through specific functional and instrumental measures. This leads to a number of interface issues between marketing and sales. If these are not resolved, there is a risk that the work of both areas becomes counterproductive or inefficient, negatively impacting the company's results. Kerstin Haase examines the determinants and design options for successful interface management between the marketing and sales functions and addresses the following key topics: the development and systematization of suitable tools for coordinating marketing and sales, as well as the effects of corporate factors and coordination mechanisms on collaboration.