Through transformation, participation, and interaction, corporate identity and corporate design have become fluid and flexible. Brand identity and its communication are no longer fixed entities. Therefore, contemporary brand management requires the right strategies and tools to reach the brand community anytime and anywhere. This standard work has been an indispensable guide for numerous users in agencies, companies, and the entire design industry for 20 years. The complete new edition addresses the latest developments in brand communication. Over 20 professionals in their field provide a current overview of the design of brand appearances.