Is the customer magazine still an effective medium in the internet age, and is what is available for free even appreciated, meaning read? Does it improve the image of the publishing company, or would the money be better invested elsewhere? These rather provocative questions were the subject of the scientific work at the University of Applied Sciences Heidelberg and provide an overview of customer magazines from IT consulting companies such as entory AG, Softlab Group, Accenture, BearingPoint, sd and m, CSC Deutschland GmbH, and IDS Scheer. The author of the thesis, Kirsten Neininger, not only engaged intensively with the theory of this classic form of corporate publishing but also surveyed those who should know: the readers themselves. However, the empirical study did not only focus on the L.