The Crash Course for Marketing Managers provides the essential tools for all marketing professionals with career potential. It imparts proven behavioral guidelines in the complex dynamics involving predecessors, superiors, colleagues, and employees, from both the perspective of an internal candidate and an external newcomer. The professional and personnel tasks, ranging from self and departmental organization to leadership issues, are clearly explained and illustrated with examples. Tips for quick successes and checklists for the first 100 days as a marketing manager offer the reader valuable resources for their own practice.