Have you been caught up in it too? Are you expected to "do" social media in your company? If you have a well-filled marketing budget, then that's not a problem. If not, then good luck! We all know the perfect, funny images and videos that circulate on channels like YouTube and Facebook. Good campaigns that go viral millions of times cost a lot of money. Can social media marketing only be effective if you have a lot of money at your disposal? Crossover marketing shows a way to achieve a lot in the online world even with a small budget. Step by step, the individual channels are examined, and concrete actions are suggested. Everyday examples with the "boss" entertainingly demonstrate what implementation often looks like in reality and how it should not be done.