This book addresses a current discourse on corporate social responsibility of organizations in relation to sustainability and establishes a new paradigm. After years of focusing on optimization processes and efficiency improvements, the paradigm shift centers on enhancing effectiveness. The demand from CSR is no longer just to do things right, but to do the right things right, which is embedded in a mental model of reconciling economy, ecology, social responsibility, and regional impact. It thus contributes to a comprehensive corporate philosophy. In addition to the conceptual, theory-based foundations and the positioning of sustainability within the reference disciplines of business administration, sociology, and management studies, the contributions offer insights and ideas for realizing sustainability at this level.