This book on sustainable management explores CSR measures in football. Corporate Social Responsibility is becoming increasingly important for stakeholders in professional football. Due to the professionalism of the sport, clubs and associations have now also become businesses that are focused on their own competitive advantage. This book describes perspectives, potentials, and challenges in the context of football and its environment, showcasing the different viewpoints of various stakeholders. A critical engagement with current research literature on this topic also incorporates the scientific perspective on this field. Football can no longer be assessed solely from a sporting perspective. Professional football clubs are no longer viewed merely as sports clubs but must also be evaluated from an economic standpoint. Only in this way can they achieve long-term success.