Sustainable shared value creation as an offensive concept for profitable growth in companies and society. The question of how a company's responsibility (Corporate Social Responsibility) can be consistently and integrally anchored in its core business and organization is increasingly dominating public discourse. Within this discussion, the concept of "sustainable shared value creation" offers a management approach based on the understanding that sustainability is only anchored in a company's core business when it is simultaneously considered in products and the value chain. Sustainability and social value for all stakeholders are no longer peripheral issues but opportunities to contribute through products and the value chain. Sustainable shared value creation serves as the bridge between desire.