With 600 televisions available in the online shop and 300 wines on the shelves, the complexity of assortments and product descriptions is on the rise. In this supply arms race, the customer is often overlooked and left to navigate decision conflicts alone. Consumer psychologist Dr. Martin Krengel demonstrates how to design and present assortments and offers in a clear, appealing, and customer-focused manner. You will learn to analyze and optimize online shops, product information, shelves, and advertising materials in a structured way. This approach will help your customers gain a quicker overview and compare your offers more easily, ultimately increasing satisfaction, conversion, and sales.