The present book deals with hospital marketing via the internet. It addresses the question of how a hospital can optimize its marketing with the help of the internet. Therefore, a brief overview of the specific marketing situation of hospitals is first provided. Subsequently, the possibilities, risks, and opportunities of internet marketing are examined in detail. To this end, the needs of the various customer groups of a hospital are identified based on relevant studies. Following this, the current state of hospital websites is analyzed in terms of meeting these customer needs. Approximately 50 existing websites are analyzed for this purpose. Illustrations of real websites are used for clarification. Improvements are derived from the comparison of the current situation and the requirements of modern hospital marketing.