What good is the most original business idea if it is not fully thought through? Often, it is simply because the classic business plan drains all the energy that should be invested in planning the business development. The Start-up Cockpit changes that. Specifically from the perspective of founders, it helps to sustainably plan the three most important areas of the company. The author addresses customer needs, internal processes, and finances in a way that keeps business development at the center while still being able to present the numbers to investors. For more success and less risk in the market.