This book is a love letter to the high-quality mechanical wristwatch. It clarifies the enduring strength of the classic watch and explains why this traditional craftsmanship has not been replaced or overshadowed by chip technology or mass-produced cheap products in the modern age. The main theme of the book is that these watches can be seen and used as vehicles for value creation, as a means to treat oneself well, and as a kind of mirror through which people can reflect their own worth in the form of a beautiful, valuable object. Interesting stories and backgrounds about the most important watch brands, contributions to the psychology of individual luxury, surprising reflections on time and the understanding of time, as well as numerous illustrations, foster a deeper understanding of this subject.