Data, data, data - but what about people? In the digitalization of processes and business models, data-driven approaches and technologies are becoming increasingly significant. However, the crucial factor for business success is the person who utilizes the data and brings processes to life. This compact book is aimed at marketing professionals, digitalization managers, HR leaders, and anyone who sees data-driven, analytical approaches as a prerequisite for success and wants to shape the future responsibly in the digital working world. The author presents a framework with seven points that helps prepare oneself and others for the future in a technology-driven world. Through concrete examples, it becomes clear why analytical thinking, curiosity, and integration are central skills in marketing and where agility is required.