Construction companies today generate an increasing share of their revenue through construction-related services, such as facility management. They also produce a significant portion of their total construction services outside of Germany. This gradual change in the service portfolio is accompanied by a growing importance of marketing in most construction companies. This book therefore presents the fundamentals of marketing while taking into account the specific characteristics of the construction industry. The author also examines companies and sales markets with a clear focus on the construction sector from a marketing perspective. Concrete case studies complete this book.