Demographic change is having a significant impact on companies: the shortage of skilled workers and the aging of the workforce are just two examples of the effects of demographic change that corporations, especially small and medium-sized enterprises, are already struggling with. For companies, now is the time to take action and realign their personnel management strategies. Modern demographic management offers a variety of measures to address the challenges posed by demographic change: from age structure analysis to retention management, employer branding, skills development, and occupational health management, to name just a few.