Why do banks provide advice on insurance matters? Why do building societies sell investment funds? What are the motives behind these strategies? And what impact does this have on the market for private retirement provision and financial planning? The second edition of the Allfinanz textbook addresses these questions in an enhanced, expanded, and updated form. The textbook is aimed at both university and college students as well as practitioners in the financial services market, such as customer advisors, representatives, brokers, and consulting staff.