Korea is a fascinating country: While the North is ruled by a totalitarian regime, the South has developed into a prosperous and significant economy over the past half-century. Germany and South Korea have maintained intensive trade relations for many years. For this reason, many Germans are often drawn to the peninsula between the Yellow and the Japan Sea for professional reasons. This guide reveals to business travelers and expatriates what they should know about this country. It provides a compact yet well-founded insight into the history, economy, and religion of South Korea. The roots of social interactions and the values of South Koreans are also skillfully unveiled. The Korean author raises awareness of the cultural peculiarities of this country and offers helpful tips that promote conflict-free collaboration in the workplace.