Marketing auf den Punkt gebracht
German, Andreas Preissner, 2008More than 10 pieces in stock at supplier
Product details
This book provides an introduction to marketing that is easy to understand and free of unnecessary details. It imparts the knowledge typically required for exams in undergraduate studies and continuing education, making it suitable for career changers from other fields as well. Numerous overviews and examples guide readers through the jungle of technical terms. The book is aimed at students of business administration and is also suitable for practitioners who want to gain a systematic overview of the latest developments in marketing knowledge.
Language | German |
Author | Andreas Preissner |
Year | 2008 |
Number of pages | 220 |
Book cover | Hard cover |
Item number | 7921313 |
Publisher | De Gruyter |
Category | Reference books |
Release date | 1.3.2018 |
Language | German |
Author | Andreas Preissner |
Year | 2008 |
Number of pages | 220 |
Book cover | Hard cover |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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