When studying problems in business administration, one typically starts with a very specific type of problem: those that can be traced back to known, well-defined questions and can be solved with equally known and predetermined tools. But does this type of problem truly reflect practical reality? Hardly! The majority of problems that need to be solved in business practice are novel: issues whose causes and interrelations are unknown, and for which suitable tools still need to be found. And are problems really resolved simply by finding an appropriate solution? Hardly! Even the best problem-solving is worthless if it cannot be communicated in a way that decision-makers and those affected understand, accept, and implement it.