The psychology of retail is not concerned with the coexistence but with the interaction of psychology and commerce, specifically from a business management perspective, more precisely from a retail management viewpoint. How can psychology be utilized for retail? How can the foundations for decision-making in retail marketing be improved with the help of psychology? What methods, tools, and insights from psychology can retail management draw upon for its decisions? How can it incorporate the experiences and behaviors of its market partners into its strategic and tactical decisions? These are the questions that this textbook systematically addresses.