Lisa Heschel explores the phenomenon of mindfulness as part of a trend analysis through qualitative interviews with experts and practitioners. She demonstrates how originally Buddhist ideas resonate with the current zeitgeist in Western countries, the role mindfulness already plays in society, and the role it will take on in the future. The author notes, among other things, that the new mindfulness today attracts a more diverse and larger audience because it is taught secularly, scientifically supported, and digitally accessible.