Motivating employees is one of the most important tasks of management, as it significantly contributes to the success of the company. Using practical examples, Peter Röckl demonstrates how employees can be better motivated and engaged in change through different leadership styles. The core of this approach is emotional leadership, which creates as much freedom as possible for employees. The open corporate culture that emerges in this way, combined with the promotion of creativity within the company, ultimately serves as the breeding ground for innovation and customer enthusiasm.