Sensual, mysterious, and yet familiar: Lovemarks create heart palpitations. Appreciation or admiration are not enough; there must be genuine passion. The phenomenon of Lovemarks explains why some brands succeed in creating lasting emotional connections. They represent the end of a journey that starts with products, moves through private labels, evolves into true brands, and ultimately leads to Lovemarks. Kevin Roberts narrates the multifaceted love story between brand and customer and reveals how a rational Trustmark transforms into a beloved Lovemark. Foundations: How Lovemarks work. Implementation: 7 steps into practice. Examples: The best campaigns from around the world. Love in the market – who would have thought it possible? Beyond traditional branding strategies, The Lovemarks Effect explores the new and exhilarating world of Lovemarks.